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Additional Resources Needed to Meet Aggressive Targets
Marketing managers at Mitek were challenged to build a lead pipeline that would meet aggressive growth targets for the company’s mobile capture and identity verification software solutions.
Recognizing that resource limitations would hamper lead gen e orts, Mitek engaged Leadium to help build the lead pipeline the company needed to succeed. “The company is on a steep growth trajectory. We realized that we needed help to deliver a pipeline of qualified leads that would help us achieve our targets.” says Jillian Schwantz, Digital Marketing Manager at Mitek.
Running a Lead Pipeline For The U.S. and Europe
Working with Mitek, Leadium created a lead generation program that delivered 4x as many leads per quarter for the Mitek sales team. “At first we gave our Leadium team specific lead criteria and asked them to create a straight-forward lead gen program. They started generating their weekly quota really quickly. And they fit right into our culture--we view them as an ‘embedded’ extension of our team,” says Schwantz.
As Leadium proved their ability to deliver highly qualified leads, Mitek decided to deepen the relationship and give the Leadium team responsibility for generating leads in both the U.S. and Europe. Each geography had very di erent needs and criteria.
Schwantz says, “We decided Leadium could help us with our geographies on both sides of the Atlantic. The experience was seamless--our Leadium team lead was able to address the di erent needs of both our U.S. and European markets.”
We embed ourselves into each of our client's sales teams. By adopting your quota goals it becomes essential to develop a foundational strategy & execute on it with gusto.
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