Success Story
Highly Qualified Leads and Demos Mean Increased Revenue for Software Start-Up
Reliant found they had limited time and resources to hire and train employees. They chose Leadium for their sales development expertise. The Leadium team successfully identified and nurtured thousands of leads and ideal business prospects.
16,000
Emails Delivered
58%
Open Rate
46%
Response Rate
12
Days to SQL
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Challenge
Challenge

Trusting a Team to Support Your Sales Goals

In order to build and grow pipeline in a fast-paced start-up environment, Reliant Parking needed to outsource its sales strategy. They chose Leadium to design a comprehensive outbound sales development program that would generate strong leads—ones which would result in valuable appointments and meetings, and, ultimately, key long-term relationships.

Founder & CEO of Reliant Parking Kevin Wexler said he could see a significant amount of revenue opportunity in his industry. But he had little desire to hire full-time employees that could perform the development efforts needed to support sales. “I'm not qualified to train people to do what Leadium does so well,” Wexler said. “Leadium is the experts at it. I wanted results without having to put in the effort of training.”

Solution
SOLUTION

An Outside Team That Feels Like an Inside Team

Before launching any new project, Leadium gets to know the client’s target audience based on their input. Leadium then creates ideal personas to leverage its distinctive email nurturing campaigns, designed to generate optimal leads and numerous appointments. Leadium delivered more than 60 leads in a short amount of time, which quickly converted into highly qualified demo meetings for Reliant, laying the groundwork for increased revenue and business. And that has paid off for everyone.

FULL CASE STUDY
Industry
Computer Software
Headquarters
San Diego, CA
CRM
Salesforce
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We embed ourselves into each of our client's sales teams. By adopting your quota goals it becomes essential to develop a foundational strategy & execute on it with gusto.

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